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The three separate patterns created by Leslie David.

The three separate patterns created by Leslie David.

 
Instagram story.

Instagram story.

#happimess

Client: whittaker’s

Agency: Assignment

In 2018, a social campaign led by Whittaker’s was created to accompany the launch of the Tip Top X Whittaker’s ice cream.

Three seperate patterns were created by Leslie David for each ice cream flavour. I retouched these three seperate patterns to give the impression of them each seamlessly morphing into one, this was used over a number of social media assets to promote the new ice cream.

These images showcase a couple of examples where this asset was used throughout the campaign.