Destinations

Client: Whittaker’s

Agency: Assignment

In 2018 Whittaker’s released a second instalment of their Destinations chocolate block range. An advertising campaign consisting of three TVCs and social media was created to accompany this release.

One of the roles I played during the roll-out of the campaign was to help create print and social assets, one asset being the Destinations ‘Canvas’ — an interactive mobile app accessible through Facebook and Instagram.

The Canvas takes the user on a seamless interactive journey, visiting the three unique countries and sampling the exotic flavours that make up the new chocolate block range.

Media data obtained from user engagement show, at the time of release, this was the most successful use of a Facebook Canvas in New Zealand.

Below is a walk through of the Whittaker’s Destinations Canvas.