Christmas packaging

Client: NZ Post

Agency: Assignment

I was given the brief to redesign NZ Post’s Christmas Edition parcels to the theme of flora and fauna, Kiwiana Christmas.

NZ Post wanted their their postage box and bags to be more visually attractive and ‘add value’ to customers Christmas gifts that they were sending domestically and internationally.

I hand drew all of the illustrations and further tidied in Illustrator.

This packaging was then used in a Christmas campaign to promote customers to use the festive boxes when sending their gifts. It also prompted customers to post their parcels in time to ensure they are delivered before the big day.

Campaign assets which heroed the Christmas packaging include a number of HTML banners, posters, social videos/posts and website images. Here are a couple of examples of these assets.